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Custom AI software for sales teams and business operations. See the problem, the work and what changed.

Software for sales teams

From the first reply to research, coaching and the work around a sale.

10 case studies
  • Salesight's public overview and call-review screens.

    Sales coaching

    Salesight scores every sales call against your own script

    Before
    A manager listens to a few calls a week by hand.
    After
    Every recorded call is scored from 0 to 100 against the team's own script, with a view for each rep.

    Built with Ante Digital (Canada). Our founder is the lead developer.

  • Three property messages become one reply, using the stated budget, timing and cash payment details.

    Real estate

    One WhatsApp reply to every property lead, saved in the sales system

    Before
    Leads kept in a spreadsheet, and brochures sent by hand.
    After
    The assistant answers grouped messages, saves details in Close, the team's sales system, and offers eligible buyers a viewing link.

    Designed and built by our founder, as lead developer for a partner agency.

  • An owner's voice note supplies the missing price in a roofing estimate.

    Home services

    An AI assistant drafts a roofing CEO's paperwork from voice notes

    Before
    The CEO did paperwork and customer lookups after hours.
    After
    The assistant prepares drafts and is instructed to wait for approval. The CEO checks saved changes in the job system.

    Designed and built by our founder, as lead developer for a partner agency.

  • A signed agreement starts a separate client file with a funding sheet, a PDF for the bank and an email link.

    Business funding

    A complete client file, built automatically after each client signs

    Before
    A broken Zapier flow sometimes put one client's details in another client's sheet, and PDFs were reformatted by hand.
    After
    Each signed client gets an automatic 10-step run that builds their own new sheet.

    Designed and built by our founder, as lead developer for a partner agency.

  • Five company checks: two pass, two fail and one needs review. One email draft is ready and one is blocked. Sending stays off.

    B2B outbound

    Check each company's fit before paying for contact research

    Before
    One prospect researched at a time, with decisions scattered across spreadsheets.
    After
    Companies are checked for fit first, and a person reviews each sourced email draft. Email sending was not switched on.

    Reviewed, hardened and operated by our founder as part of a partner agency's team, working with the client's technical founder.

  • A buyer's sample request and the staff review queue sharing one reference, with shipping recorded on both views.

    B2B suppliers

    A customer portal where buyers request samples and track shipping

    Before
    Requests and shipping updates were handled by email, phone and a spreadsheet.
    After
    Buyers follow their sample requests and staff work from one queue. The sample flow works on test data; the rest of the portal is still being built.

    Designed and built by our founder, as lead developer for a partner agency.

  • Two contact names linked after a CEO's decision, with a meeting quote kept in the contact record.

    Agency relationships

    987 recorded meetings turned into a searchable list of 563 people

    Before
    Years of meetings and chats sat in recordings that nobody would open again.
    After
    A searchable record of people and conversations, with answers linked to their source and name matches for the CEO to check. This was a pilot, before handover for everyday use.

    Designed and built by our founder, as lead developer for a partner agency's CEO.

  • Instagram conversations ranked into Hot, Warm and Cold tasks, with a reason behind the score. No messages sent.

    Instagram DM sales

    Instagram messages scored every 4 hours to help the team choose the best leads

    Before
    A busy Instagram inbox mixing chatbot keywords, fans and real buying questions.
    After
    A pilot ranked the best leads in ClickUp, the team's task list, with a reason for each. People still did the outreach.

    Designed and built by our founder, as lead developer for a partner agency.

  • Two separate sets of broker client records connected to shared brokerage tools. One draft deal change waits for approval.

    Real estate brokerage

    A WhatsApp assistant for each broker, with their clients kept separate

    Before
    Brokers handled leads, listing checks and follow-ups on their own phones.
    After
    Each broker gets an assistant with shared tools and their own client records. A paused prototype, tested on one WhatsApp number.

    Designed and built by our founder, as lead developer for a partner agency.

  • Investor shortlist: 4,483 possible investors narrow to 185 seed investors who had backed AI companies, including 100 who had led a round.

    Investor research

    4,483 possible investors sorted into a shortlist of 185

    Before
    Thousands of possible investors, and filters that missed what they had actually funded.
    After
    A working prototype narrowed the list to 185 seed investors, with the evidence for each one.

    Designed and built by our founder, as lead developer for a partner agency.

Other things we've built

Content production and tools beyond the sales workflow.

4 case studies
  • Carousel production: 20 post briefs become 14 finished posts in a recorded run. Three covers show different typographic layouts.

    Content production

    Software that turns one approved campaign into many different Instagram posts

    Before
    Posts repeated the same ideas, text covered faces, and a person had to check every post.
    After
    One approved campaign produces checked slide sets, with costs and rejection reasons recorded. The commercial pilot has not started yet.

    Designed and built by our founder, as lead developer for a partner agency.

  • Research record: 448 public TikTok videos found, 60 selected files checked. Video descriptions and performance findings remain planned.

    Social research

    A prototype that collects public TikTok videos to study which posts work

    Before
    Creative decisions were based on a few accounts and a handful of viral posts.
    After
    A prototype found public TikTok videos and checked a sample of 60 downloads. Video descriptions and performance findings were still planned.

    Designed and built by our founder, as lead developer for a partner agency.

  • Script review: two supported claims enter a draft; an unverified exclusivity claim is left out. A person must review the draft; it is not published.

    Content agencies

    Fact-checked video scripts written in each client's voice

    Before
    Topics, prompts and client preferences were spread across tools, with steps done by hand in between.
    After
    A daily run for each client put finished scripts in ClickUp, the team's task list. Both schedules have been paused since April 2026.

    Built by our founder as lead developer for a partner agency, extending the agency CTO's first version.

  • A decision saved by one session is recalled by another through Client A's memory. Client B remains separate. The source stays attached to the fact.

    Teams adopting AI

    One shared memory for a team's connected AI tools

    Before
    Each AI tool kept its own memory, and every new session started from nothing.
    After
    One shared memory that AI tools read from and save to, with a separate space for each client and a record of who saved what. Tested with scripted sessions; ChatGPT is not connected yet.

    Co-built by our founder, as lead developer, with the partner agency's CTO.

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